Search Engine Optimisation (SEO) is the processes of making a website appear at the top of search engine results for specific keywords and phrases. It also helps boost website rankings. The higher your website ranks in the results of Google, Yahoo, Bing, etc the greater the chances that your website is visited by many prospective customers, which would result in higher sales.
SEO is essential if you want to make the most of your website. Millions of searches are conducted on the internet for all types of products and services. A top rank on major search engines like Google, Yahoo, Bing etc can be a valuable asset for any business. Research shows that the top 10 results get over 90% of search traffic. It is hence important for a business to aim for their website to rank within these results.
It is widely accepted that search engine marketing is vital for a business and it should not be taken lightly. SEO is one of most cost effective and powerful internet marketing strategies. Everyday, millions of people search the web to find out what they are looking for. If your website doesn't come up top in the results and is buried deep in the search results where visibility is minimal, you lose your business to your competitors. In such a competitive online environment, the companies who perform SEO have a decided advantage in visitors and customers to those who don’t perform SEO.
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